Scoping & Budgeting

Project scoping and budgeting makes all the difference in your project execution. ZISSOU helps us get this done right, so we can put our creativity to work for you.

We Ditched the Standard Agency SOW Templates

Using ZISSOU, our team can get a custom scope of work, along with a proposed budget, to your team faster than other marketing agencies. And since we never use templates, our SOWs are always personalized to your exact needs. We also leverage AI rather than crunching numbers by hand, which means you, dear client, can rest assured that your quote will be thorough and accurate too.

Plan Your Projects in Detail

By pairing ZISSOU’s speed and accuracy with our team’s creative prowess, we create SOWs that are more detailed, customized, and tailored to our client’s needs in less time. Here’s how the Scoping feature works.

Set Project Parameters

ZISSOU provides fields for relevant stakeholders, project length, engagement type, budget, and more, making it easy for us to plug your project details into the scope document.

Add Sections for Each Marketing Service

Our project managers can select the marketing services needed for your project with the click of a button, and ZISSOU will create a section for each one in the project estimate, automatically.

Select Needed Resources

With ZISSOU’s agency scoping tool, we can easily assign available team members—like writers, editors, and SEO specialists—to your project by clicking on their role from each section’s drop-down list.

Estimate Monthly Hours

We use ZISSOU to list the monthly hours that each team member will spend on your project, so you know exactly who’s working on it, when they come into play, and how involved they’ll be.

Compare Project Price with Your Budget

From our hourly rates to external costs like stock photography, ZISSOU enables us to see how your project’s estimated expenses line up with your budget.

Export and Share Project Scope

Once we have a project scope and budget mapped out in ZISSOU, we can export it with a single click and share it with our team (and yours!) for approval.

Faster Project Scoping

Mapping out projects is a major source of grunt work for agencies. But with ZISSOU, we get projects planned and budgeted in minutes. From creating project parameters and choosing teams to estimating hours, calculating costs, and defining marketing services, the SOW software solution allows us to get everything done, easily.

More Precise Quotes

You need an accurate quote to budget properly. Luckily, using ZISSOU, we can all but guarantee you’ll get one. The moment we start adding required teammates and hours to the statement of work (SOW) template, ZISSOU calculates the total cost and breaks it down by month and service in real-time.

Greater Transparency

Transparency isn’t just important to you, dear client. It matters to us too. Not only does it keep us on track, but it minimizes miscommunication and surprises down the road. And with ZISSOU, it’s easy to do. We can break down our scope by service, and show you line by line where your budget is being spent. This means greater confidence and clarity for you throughout the process.

Utilize a Better SEO Score Calculator

ZISSOU’s SEO score is calculated using a variety of proprietary factors. We take into account the keyword difficulty of each term you upload, as well as the competition level associated with each term. This gives you a more complete picture of how you can rank.

Take Advantage of Monthly Revenue Forecasting Done Right

Determining a monthly budget can be a challenge for SEO strategy. Get guidance by receiving the most accurate monthly revenue forecasting in the business. Understanding your expected revenue from SEO will help you set budgets and timelines more efficiently.

CTR Curves for accurate Sales Forecasting

Witness sales growth according to improvements in click-through rates (CTR). As your climb, so will your CTR. ZISSOU factors this into the calculations when we show you what percentage of total SEO traffic opportunity you will capture.

Discover New SEO Opportunities to Improve Rankings

Uncover the maximum SEO potential for every keyword you upload. ZISSOU will show you the overall potential of your campaign over time, providing insight as you determine which keywords to rank. Witness the trajectory of your search efforts over multiple months and find out which terms are most profitable.

Even More Features

Analyze a Website for SEO Forecasting Purposes

Knowing exactly what a website needs to improve organic rankings can be a challenge. ZISSOU helps guide your decision-making by showing you a clear path to success. Determine which keywords will boost your ROI and start engineering your campaigns accordingly.

Calculate the Return of Your SEO Efforts

Don’t let all your hard work go to waste. Keep track of your campaign progress and monitor your SEO efforts from start to finish. Our SEO ROI projections provide you with a clear benchmark for success. Use our SEO ROI forecasting tool to understand the most efficient pricing you should offer to clients.

Simplify Organic Search Forecasting

It’s one thing to estimate your organic search ROI, but it’s another to get it right the first time. ZISSOU eliminates that struggle by providing real, tangible revenue projections you can bank on. Literally.

Make Better Decisions with Our Audit and SEO Forecasting Tool

Many SEO professionals use the audit process to review past performance only. ZISSOU helps inform present decisions by analyzing the potential of your organic search campaign.

Forecast SEO Potential and Corner the Market

Revenue growth is the bottom line for your SEO business. ZISSOU shows you revenue projections across 3-, 6-, 9-, and 12-month intervals so you can chart a clear path to success for your business or client.

Close More Clients with Accurate ROI

It’s one thing to tell your clients you plan to 5x their return, but it’s a whole different animal to show them. ZISSOU allows you to demonstrate to potential clients how you will help them grow their business.

Use the Power of Predictive Analytics

Many SEO software providers claim to have the power of predictive analytics on their side, but few actually do. ZISSOU has the technology at our disposal to provide advanced predictive analytics using our proprietary technology.

Find Local and National SEO Opportunities

ZISSOU specializes in all types of SEO. Whether your organization or client is a local business, a national brand, or an international behemoth, our SEO forecasting tools provide the best analysis features to boost your ROI. Seize every opportunity, no matter the size or type of business.

Reach Maximum SEO Potential

Reveal the potential of each campaign with the keywords you upload. Start informing your SEO strategy based on tangible projections, not hints or guesses. ZISSOU helps marketing professionals uncover a pathway to success for every campaign.

Build an SEO Business Case Study

Our graphs make it easy for SEO businesses to construct case studies to share with prospective clients. We sort the data in a way that’s intuitive for those who aren’t as familiar with SEO, and we make sure to display the most important details for each campaign.

Start Noticing Trends by Industry

After uploading keyword templates from different industries, you can begin comparing the projections of each campaign, showing you which industries can see the best results for your SEO efforts.

Get the Best FREE SEO Forecasting Tool

Did we mention it’s FREE?! Yes, ZISSOU’s comprehensive SEO forecasting tool is 100% free to use. You can now transform your business or a client’s business at a cost that’s affordable to all!

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Leading Brands Lean on ZISSOU + PACIFIC

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