Combine human creativity with machine efficiency
At PACIFIC, our AI handles all the tedious grunt work that humans hate, so our teams can do the creative work that matters most to your brand.
How ZISSOU works
ZISSOU uses artificial intelligence to analyze data, run reports, forecast trends, track performance, and crunch numbers, giving our team more time to think creatively and design successful campaigns. Here’s how it works:
We pull millions of data points from Google Search Console, Google Analytics, SEMRush and countless other industry related tools, to combine them with our own data sets prior to data analysis.
We probe the depths of your data with ZISSOU’s Causal Impact and SEO Forecasting solutions to uncover opportunities and critical issues on the horizon.
Using ZISSOU’s machine learning and cloud computing features, we discover in minutes what other agencies and platforms can’t in weeks or months.
Dive deep into a world of data teeming with insights
ZISSOU’s ERP component, provides an integrated and continuously updated view of PACIFIC’s primary business resources, using a common/singular database maintained by a centralized database management system.
ERP modules currently available are CRM (Scoping, Contracting, Pipeline, etc.), Resource Management, to effectively and efficiently manage PACIFIC’s billable, and non-billable resources.
Most critical within ZISSOU is its broad range of BI solutions. To achieve maximum insights, speed and scale, all 1st and 3rd party data, shares the same common/singular database as our ERP components.
Doing so allows all teams at PACIFIC to share data and apply machine-learning to identify and better fulfill our client needs… from optimizing a media plan in real-time, to forecasting the financial impact of a keyword rank improvement, to scheduling the right practitioner when he/she is needed the most.
The 3rd pillar of ZISSOU is its workflow management infrastructure. And by workflow we mean a sequence of steps that are part of some larger task. Here ZISSOU gives PACIFIC employees the ability to create, optimize and in increasing cases automate, their most common/repeatable tasks.
This enables our teams to streamline and speed up their routine business processes for optimal efficiency, eliminate redundant steps in the process, and identify potential areas of improvement. Furthermore, it makes certain everyone, no matter their experience level, ALWAYS operates at the highest and consistent level.
